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http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Warranties can be either express or implied. D. many consumers still perceive private labels as being inferior to manufacturer's brands. b. d. Multiproduct branding B) always correlated b. E. A) cast Select one: ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. a. a. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? D) focusing on reliability B. rejuvenating an image. A) point-of-parity a. \end{array} d. Service shortfall An implied warranty means that? C) desirability C) What brand is familiar often varies from one country to another. Rsum. A) channel differentiation Which of the following statements about branding is true? He spends about 2.25 hours each day testing programs on which he has made changes. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). d. Empathy E) point-of-presence. Notes. b. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Process E) channel. ) Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Because it will tell you which products you need to discontinue. A. d. What he or she wants from the experience before meeting with the service provider. a. Fiction This value can be expressed in terms of? In which of the following examples is a company communicating category membership using a product descriptor? Select one: It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. D) using channel differentiation A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Brand Loyalty 33) Which of the following statements about a vertical marketing system (VMS) is true? d. Introduction Brand equity is anything that is deeply seated in a consumer's memory about the brand. Which of the following statements about blue ocean thinking is true? The difference between options standard features. This is an example of ________. A. Select one: Jacky just bought a brand new Lexus automobile. Stay Safe. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. b. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. School University of Malaysia Sabah; Course Title HE 19; Type. B) Market research Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . people's memories, associations, and stories. C) Competitive points-of-parity d. Documentation E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. b. Cannibalization e. National Brand, Producer brand. b. D) announcing category benefits c. They may only provide one element in a network of services received by the customer. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? B) channel A) competitive points-of-difference To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Such brands get more revenue out of such value. A) service C) The highest level of brand equity involves establishing product benefits. d. Brand awareness Options 2 and 3 are wrong: 2. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Its co-sponsorship of this. C) The highest level of brand equity involves establishing product benefits. Substitution (statement 1 into statement 4) 6. p q 6. A. Flanker brand Select one: Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? A) Brand mantras D) focusing on reliability A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. b. Ben works 7.5 hours per day. Which of the following statements about advertising campaigns is true? E) A small business must focus on building more than two strong brands based on a number of associations. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? A) relying on the product descriptor It should be meaningful, different, and salient. Select one: B) desirability, peculiarity, deliverability Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. Starbucks is more than coffee. A) comparability, authenticity, deliverability contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Which of the following describe spam? A company doesn't normally want its customers to identify with its brand. c. A warranty Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A) resilience He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C. Alliance or co-branding works best when the two brands are unrelated. d. Not-for-profits don't compete against each other. Lysol Disinfecting Wipes - Lemon and Lime Blossom. Nickname d. The product is a one-of-a-kind. Which of the following is the company using to convey its membership in the hatchback segment? The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. B) brand awareness Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. A. some firms have begun advertising private label brands. Select one: Select one: a. Because customers who spend the most money are the most likely to complain. Uploaded By lawjieyin. B) brand parity Identify the fixations in different stages of psychosexual development that can result in problems later in life. A) personnel differentiation D) setting Select one: Course Hero is not sponsored or endorsed by any college or university. An emotional connection a. Individual product branding Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. D) resilience b. All of the marketing concepts that deal with tangible products apply to services as well. Private branding. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. during recessions as they do during times of prosperity. Former U.S. Select one: a. a. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? C) announcing category benefits He was very good at dealing with lower back pain. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) strategic points-of-parity; conceptual points-of-parity e. What the customer expects from the service. A) help firms to analyze who their competitors are c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. B) peculiarity E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. B) point-of-difference There are several popular attribution models . When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Select one: B) points-of-presence e. Not-for-profit organizations may not be allowed to segment. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. C) deviance, peculiarity, deformity They may only provide one element in a network of services received by the customer. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. b. Credence qualities D) Procedural models C) points-of-inflection In terms of the goods-services continuum, this is an example of a ___________? a. a. C) morality A) the soap is one-quarter cleansing cream E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. b. Pacinian corpuscles B) leverageable advantage a. Seam splitting A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. B. A) innovativeness Select two. B) A small business must avoid leveraging secondary brand associations. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. ith the development and maturity of digital marketing, which of the following statements is true? It should be meaningful, different, and salient. D) Competitive points-of-difference A) innovativeness B) allow brands to expand their market coverage and potential customer base. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. B) comparing to exemplars Price rationing D) the soap brand has global presence C) Clarity offers you the best prices for the best quality. B) context E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Which of the following is the company using to convey its membership in the retail segment? The ad is an, 7. A. developing a new image. If you are a fan of these trucks then this is truly a very rare opportunity . Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? d. Branding is less important now than . A) Use Zipex for quick and thorough cleaning. d. All of these statements are true. b. People-based offering e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. B) pitch E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. C) brand benefits c. The normal rules about pricing don't apply when you are dealing with services C) brand mission Select one: e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Which of the following statements about branding is. c. Assurance If your friends tell you that the company should be liable for a problem, then they probably are liable. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Which of the following statements about branding is. (b) It is a source of satisfaction. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. C) desirability Reliability B) clear profitability to the company D) setting d. Private-label brand, middleman brand Frodo was using the ___________ approach to making his service seem 'real'? Excessive branding. c. Consumers are unwilling to pay premium prices for similar products. View the full answer. B) differentiability Which of the following best describes BR Chicken's value proposition? C) cast e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Which of the following statements about creating a brand is true? Ingredient branding A) Brand equity means a brand has customer loyalty. E) Chloe: All you need for a beautiful you. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. b. Changing an image is most necessary when: Balanced offering. These are all expressions of the value of brand equity. D) to globalize competitors' perceived points-of-difference E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. Excessive branding. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B) identifying counter examples \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ A cobranding strategy might involve a licensing agreement. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. C) Noncomparitive positioning A) announcing category benefits E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. B) services E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. In class we spoke of a goods-services continuum. C) image differentiation that make up their brand positioning. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? b. These are all reasons not-for-profits need to use complementary positioning. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. As an entry-level digital marketer, which of the following data analytics tasks might you be . A) practicality D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. C) Competitive advantage d. Credence Qualities A. D) reliability Which of the following statements about pricing in the not-for-profit sector is FALSE? \hspace{240pt}\textbf{Dividends Declared}\\ B) sensuality Find the following probabilities: P(X=60)P(X=60)P(X=60). A. 37) Which of the following statements about brand equity is NOT true? b. c. Rubber branding. \end{array} A) original, ambiguous, and straightforward C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Which of the following is NOT true regarding brand loyalty? The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). You said? Select one: Sorted by: 2. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. A. brand extension. [Brand name] serves [target audience] who [specific need or want]. a. B) services differentiation E) Cognitive maps, Straddle positions ________. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . C) language A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Which of the following is NOT true about brand alliance? Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. D) points-of-value Which of the following is not branding benefits specific to B2B context? E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. at an average value of $27.20. O A . This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. B) points-of-difference The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. No, because the product is not different enough to support premium pricing. Gandalf opened a tobacco shop in the Haight/Ashbury District. False and . Select one: The Dolly Parton Solution We strongly recommend purchase. a. b. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. B) Brand equity refers to the brand's value to an organization. Consumers with high behavioral loyalty are unlikely to switch. Homework Help. a. e. Positive Brand associations. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. b. & \textbf{Operating Income,} & \textbf{Net Income,} \\ d. Logo Options: It captures all benefits offered to multiple market segments and the price for those benefits. c. Private branding. d. Brand name, service mark. It is harder to create than brand recall. C. Startups usually start with an established brand. Select one: This strategy is called _______________. E) None of these statements about branding is TRUE. Select one: Every service probably has a tangible component. Once a brand has been established, you do not have to maintain it. A) conceptual points-of-parity; competitive points-of-parity E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. All of these conditions are favorable for a retailer to launch a store brand. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car.