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They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! But for a while, it was common knowledge the main supplier was Heaven Hill. Thank you. The Rebel Yell brand is currently produced at the Luxco distillery. Units were nicknamed for their apparent ability to yell during battle. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. When it was launched, it was only available south of the Mason-Dixon line. I find 'Yell' quite offensive. Some Texas units mingled Comanche war whoops into their version of the yell. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." However, the addition of ice makes things a little better. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Consider this similar product. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Rebel Yelland Yellowstone were my veryfirst bourbons. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. I am curious why the rebranding. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" It will just make her cry more, more, more. Rebel Bourbon is a decent intro into wheated bourbon, however. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. As one of the minority that might get offended, I am certainly not. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. This unique style offers hints of honey and butter followed by a . The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. BrokeCal, Do you wish theyd keep the name. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Its cheap and low quality but wholly drinkable. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. There are about 24,000 bottles in this year's batch. Good luck selling and Never Go Quietly! As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Perhaps as a result, availability is limited, and prices may vary. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Sorry, I missed that. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. This change is still being implemented on retail shelves. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The Lux Row Distillery filled its first barrel three years later, in January 2018. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. These bottles may appeal to those looking for a private-label wheated bourbon experience. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. "Who Whipped Whom? Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. The brand was established after Prohibition in the 1940's. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Must go buy out the shelf of Yells now!!! Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Sharp. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The park did what they thought was best. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. With these changes also brought about a hike in the price. Yes. While the connection to the Civil War was obvious, the name never bothered me. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. But it never did any good. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. [1] The origin of the yell is uncertain. And I never even thought about the park changing the name. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Risk takers, rule breakers and noise makersunite. Caving in to such ridiculousness. Rebel Yell is one of those old throwbacks. Landon Sampsell We will never go there again. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. But again, I was never personally offended and never knew anyone who was. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Be More Rebel. ago One is less overtly pro-slavery and pro-confederacy. Thanks for subscribing and watch for your first newsletter soon! Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Its a cheap bottle of whiskey and it tastes like one, too. I will say, though, that Im excited to get back to reviewing some higher quality options. Please feel free to start anew thread on the subject. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. We have to know and understand it in order for us to understand who we are today. A big, round body with a palate that follows the nose - honey . "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Lets take a look at how much a bottle of Rebel Bourbon will cost you. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. On this Wikipedia the language links are at the top of the page across from the article title. It started with a new bottle design and a new marketing campaign. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. And hes worked with startup brands to turn local enthusiasm into national recognition. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins).