Scorpio Horoscope 2022, Articles C

On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Sports Marketing. Most recently Coca Cola stock price is increased by about 24% in the past 3 years. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. But instead of placing jolly old Saint Nick in his red costume center stage, the . But in 2013, he renegotiated, according to a report at the time from Reuters. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. The most sincere celebrity endorsements happen when the celebrity actually uses the product. TV: On Thanksgiving Day 1950 American . Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. According to a report from CBS News, the latter contract alone earned her $3 million a year. Let's get started! Walter McBride/Corbis via Getty Images. That's mainly because of her successful endorsement career. Welcome back! Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Its an app that people can use just like a regular wallet to store their card details and information. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. $4.95. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Looking at total company revenue, Pepsi is larger. But, this might be small change compared to how much her fashion empire brings in. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. . Click through to find out which celebrity endorsement deals were worth the most. website are shown as examples of industry practice and are not endorsements by In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. But in 2013, he renegotiated, according to a report at the time from Reuters. Hebought the entire Armand de Brignac Ace of Spades label in 2014. You've successfully signed in. Diet Coke vs. Her commercial success can be attributed to her wholesomeness and general likability. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Required fields are marked *. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Cameron Diaz for Coca-Cola. To publish, simply grab the HTML code or text to the left and paste into The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Instead it was mocked repeatedly. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. Coca-Cola's social media strategy is all about community fun and support. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Find out how much they earn in mounting fees and prize money. Pepsi is big on promotional content on social media. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. She apparently actually appreciates what the company stands for. Celebrity Partnership, Brand: Coca-ColaEndorsement Deal: $26 million. Your billing info has been updated. Add to Wish List. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Photo Credit: Christian Anguiano/Bodyarmor. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. The German shoe company agreed to pay the runner $10 million a year. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Find us online at HollywoodBranded.com. . James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Shes earned $157.5 million since 2011. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Coca-Cola Enjoy Bottle Gift Tube. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. 2 - Shah Rukh Khan. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Both were ranked in top 10 within CelebrityZ's ranking in . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: Take a look to find out about your favourite cricketer. Cristiano Ronaldo is very particular about the brand he promotes and endorses. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! These offers do not represent all available deposit, investment, loan or credit products. The company reportedly paid her $12 million, plus sales incentives. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. And celebrities are paid insanely by the most prominent brands. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Policy. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Most notable endorsement: Diet Coke - $26 million. The legendary video boasts 79 million views and counting on YouTube. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Stacker believes in making the worlds data more accessible through Holly Hunt. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. He raked in eight figures by placing endorsements on his shorts, caps and robe. The answer is no, he created some "market noise.". 9 LeBron James. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Salton electric grills were obscure until they became Foreman Grills. Rivalries don't only exist on the playing field. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. Neymar, soccer - Brazilian National Team. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Here's another company that used YouTube to endorse their brand with a significant effect. Taylor Swift | Celebrity endorsement. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Another celebrity on the list is the queen . including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . According to the publication, this move upset Kanye West, who has his own deal with Adidas. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. Some athletes also have a massive fanbase that can benefit the brand. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Public Relations, The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. report at the time. And that's what keeps these celebrities in millions. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. When Brad Pitt signed a deal with Chanel No. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. There are tons of brands that pay a huge amount to their brand ambassadors. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. If your organization is interested in becoming a Stacker Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. 02:40. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. David Beckham is a well-known soccer legend, married to Posh Spice. March 18, 2021. Top business news 16 videos. Published on November 09, 2021. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity distribution partner, email us at These offers do not represent all deposit accounts available. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Social Jockeys are some of the original "gig workers" because they work as independent contractors. Although he is retired his brand is enough for him to earn a wealthy sum. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. . The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. Kylie Jenner: Puma, $1 Million. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Top athletes in the world make money through Endorsement deals, appearance fees. 3 The Coca . In 2016, Timberlake became an investor and the face of Bai flavored water. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. . Cristiano Ronaldo rejects Coca-Cola and praises water. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. And just like a Hollywood movie, he became an instant fan of the bottled water. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Your account is fully activated, you now have access to all content. Please try again later. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. In the 1960s the "Things go better with Coke" jingle became a radio hit. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . studio, network or celebrity. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). "Coca-Cola, ugh," he said. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Companies spend millions on celebrity endorsements. 6. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. In 2005, she renewed the deal. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". The contract, which features radio spots and TV ads, earned the superstar $26 million. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. When a company wants to sell you something these days,it needs to do more than just show you the product. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. It's just natural for me to want to be a part of something that makes me feel good.". In 2005, she renewed the deal. 2021 at 7:30 AM 6 minute read . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. The belief of getting high quality product. Next, complete checkout for full access to StartupTalky. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Shes the leading lady in a string of Natural Match hair color commercials. Great! Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling There was an unknown error. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. To that end, most Stacker stories are freely available to According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. But do you know how much Athletes earn for just one tweet. King Khan is perhaps the most visible actor on television! But, Michelle Wie has made millions off of endorsements. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Add to Cart. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. . While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base.