Meller 15. Micro Influencers Have Strong Success Metrics Most micro influencers work with brands regularly. Sperry, a famous fashion brand that works with small influencers, is a popular boat shoe company and was an early adopter of micro influencers. How to collaborate with La Croix: La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. Benefits of micro-influencer marketing 1. Meller now relies heavily on fashion, leisure, and travel influencers. Wildflower Cases - Devon and Sydney Carlson 6. Lets take a look at some of the top brands working with micro-influencers: La Croix is a well-known brand that has seen success with micro-influencers. Top Baby Influencers. Maude is looking for passionate brand ambassadors who can represent the brand, pass on the brand values, and educate people on sexual wellness. Instead of working with a few big names to promote their cosmetics and skincare items. Once youve defined your personal brand, its time to reach out to brands. While they have historically been an under-utilized marketing tool, brands are beginning to realize the power of micro-influencer marketing. No introduction is necessary for the massive food and drink chain Dunkin. What reward will you get? you can include the companys profile name in your posts caption or in comments, using @ tags. Analyzing what the influencer's audience can offer you key insights that will make you decide on if they're the right fit for your partnership. As long as youre bringing in the kind of audience that those brands are seeking, you can expect additional brand partnerships to come your way. As I said before, micro-influencers have very high engagement, so . Audible 17. Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. By working with influencers like Julie Sariana (, Dunkin Donuts. Instagram was involved in 96% of all influencer marketing campaigns in 2020. Today, its all about engagement and the impact you can create, and micro-influencers are known for creating good engagement. Because it collaborates with influential users to promote its products on Instagram, the coffee company has become one of the most popular brands on the platform. Campaigning during the rainy season, when consumers are more likely to buy sturdy, fashionable shoes, they linked up with 100 Instagram micro influencers who had previously purchased Sperry footwear. This shows that you went the extra mile and put in the effort to learn about their brand and products. If you are in the social media or digital marketing space, youve likely heard of influencer marketing and its usefulness as part of a marketing campaign. The global influencer marketing market size keeps growing every year and has doubled since 2019 to reach $16.4 billion in 2022. Today, it is also well-known for its virally successful influencer marketing efforts across social media platforms like Instagram. In order to promote its Venus line in a way that would resonate with modern consumers, the company decided to create one of the best influencer programs in order to be able to invest in beauty influencers, primarily women. They connected with, H&M. Keep reading to learn more. What makes Instagram different from other social media and why is it the most effective for influencer marketing? It tends to collaborate with influencers as its the largest firm of its kind in the United States, and it owes at least some of its success to influential people. Their perseverance was rewarded. You can become an Amazon influencer by signing up on their, The Banana Republic is a great example of a brand collaborating with Instagram fashion and lifestyle micro-influencers. Approaching brands to collaborate with you is good, but. Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. Their #Cokeambassador campaign has micro-influencers who regularly post photos of themselves with a Coke in hand. We recommend using the hashtags. Keep these key points in mind while creating a media kit for yourself: Are you a creator with highly shareable content that appeals to a niche audience? Beauty, skincare, and cosmetics company, Sephora, enjoys a strong community following. The power of influencer marketing for brands cannot be underestimated. Instead of the traditional marketing techniques used by other beverage companies, La Croix collaborated with the Whole30 nutrition program and micro-influencers to showcase their products. In our experience . IZZE. Influencers who want to work with brands are frequently asked to provide a media kit. Zyper. Brands looking for influencers should make sure that the one they choose to work with has relevance to their brand or sway with their target audience. However, it can get confusing when it comes to finding great influencers for collaborations. to represent Coca-Cola. Determine your goals. Top 1000 MicroInfluencers instagram influencers in Australia Affable uses Advanced Machine Learning and Big Data technologies to identify and rank social media Influencers. The influencer should be given creative control over how they want the sponsored content to go. Find out our answers and top tips here. The ASOS Insiders influencer program is a major element of ASOS success and, The best way to get noticed by the brand is by posting content representing the brand with the hashtag, Industry leaders like Coca-Cola are no strangers to influencer marketing. This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. They do not have a large significant social media presence, thats why they are looking for influencers to collaborate with and convert them into brand ambassadors. Photo tags are also clickable, and brands receive notifications when you tag them in photos. Give influencers creative control. To encourage influencer collaborations, LaCroix even sends out vouchers for free cases of their drinks to micro-influencers. Brands That Work With Micro Influencers Australia - Brands are increasingly including pet influencers in their marketing mix because their platforms appeal to a large audience with a high engagement, whilst still creating a unique and shareable content for the brand. Many different types of marketing can accomplish this goal, but one worth taking a close look at is influencer marketing. Now, here are four ways to use these micro-influencers to gain more customers. Monitor the brand hashtags that are being utilized. Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. They collaborated with Instagrammers from the fashion, travel, and lifestyle industries with less than 100K followers to reach out to Belgian consumers. Everyday? Ainfluencer is an influencer marketplace where brands can connect with influential Instagram users, and where Instagram users can find the perfect brand to collaborate with and make offers to. Find out how to contact them by looking them up on the brands website and/or social media. This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns. The brand is a producer of razors and is probably well-known among millennials and the generations before them, but the company saw the need to raise its profile with those in Generation Z and the younger generations. TikTok influencer marketing is a great way to expand your brands reach to targeted audiences. With more than 1.1M Instagram followers, Mujuri may also feature you in their feed. In exchange for sharing content featuring Forever21 outfits, the Forever 21 Influencer Campaign pays influencers a flat fee plus an apparel budget. They rely on influencers to spread their message instead of putting in the time, energy, and resources to cultivate their own loyal fan base. Inquire about the best way to get in touch with the company by sending a direct message on social media. This is a great way to catch the attention of companies eager to partner with influencers. Willing to Work with Small Brands; Just like a new brand joining Instagram, micro-influencers have a small following and are willing to avail any opportunity that comes their way. Glossier 12. When you consider all the opportunities that the influencer marketing sector presents, the issue of trying to find the best brands that work with micro influencers would be resolved so quickly. How to work with Asos: The best way to get noticed by the brand is by posting content representing the brand with the hashtag #ASSEENONME. Social media has forever changed how we use the internet, consume media, and think about buying products. "With a more engaged audience and a more affordable approach," Patsch . Unlike its rivals, Ainfluencer doesnt charge users to peruse its extensive brand database. When it comes to wearable technology, Fitbit leads the market in many countries including the USA. Keep reading to learn more. Airbnb is a US-based company that allows people to host, advertise, and book online accommodations and experiences for short-term in 191 countries. a. One of the most popular fashion brands on social media, in part because of their influencer campaigns, H&M has had great success connecting with creators over the years. Mejuri 11. The ambassadors. A post shared by Nike Berlin (@nikeberlin). In 2019, they tapped into their highly-engaged audience with the creation of the. Your strategy lays the groundwork for your entire campaign and can either set you up for success or disappointment. In fact, The company has an army of. 1. 35+ Canadian Fashion Bloggers To Grow Your Brand On Instagram In 2023, 20 Top Los Angeles Instagram Influencers To Collaborate With In 2023, 20 Chinese Instagram Influencers To Grow Your Brand In 2023, 14 Best Holiday Marketing Strategies To Grow Your Brand In 2023, Top 30 female Instagram models to follow in 2023, 25 Top Wedding Instagram Influencers To Inspire You In 2023. Today, Its all about building up trust among consumers. Target 9. How to work with Daniel Wellington: Sign up on their website to join their global ambassador community as an influencer. Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency. You sign up and post a brief describing your content and area of expertise, Interested brands reach out with relevant campaign details. So not having one can result in missed opportunities for collaborations and makes you look unprofessional. HelloFresh 13. Item Beauty - Addison Rae 3. Not only this, but they also give you a chance to get featured in their feed. So, make sure to add the brands official hashtags #sperry and #sperrystyle to your content. This effort by Sperry demonstrated the superiority of micro influencers over larger influencers and even celebrities when promoting niche items. Some of these brands include: Abercrombie & Fitch Adidas Anastasia Beverly Hills Benefit Cosmetics Best Buy Bose Coach Fossil J.Crew Kate Spade New York Kendra Scott Lululemon Athletica Michael Kors Nike Oakley Ray Ban Sephora Tiffany & Co. 0. brands that work with micro influencers australia. Meller has deliberately woven influencers into the fabric of the brand from the very beginning, setting it apart from earlier firms that had to make adjustments to include influencers in their brand marketing strategy. Whether micro-influencers with less than 10K followers or well-established influencers with millions of followers, there will always be brands looking to collaborate with you. For the most part, being a social media creator is their full-time job or a big part of what they do in addition to another job. Partner with them to create content and promote their products. lacroixwater Verified 194K followers View profile lacroixwater Verified This blog will explore micro influencer marketing in detail, including answers to the questions, what is a micro influencer? and how much does a micro influencer get paid?. Don't try to micromanage how the influencer will produce the content. Sephora uses influencer marketing campaigns constantly to engage with a larger audience and highlight company culture. It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. Thats why its more likely that your investment will yield a positive rate of return. MAC Cosmetics is a leading makeup brand founded in 1984. Not only this, but they also give you a chance to get featured in their feed. This company started off with only $15K and by 2019 had expanded to a remarkable $200M in revenue. Pro tip: Do a little research regarding the brand and its content strategies. (Source-, A good way to get Glossiers attention is to start tagging. Miette Dierckx, Yannick Merckx, and Alex Decunha were all significant contributors. The Live LaCroix section on their website also showcases content uploaded by micro-influencers across different platforms. We will get back in touch with you within 48 hours. It's the influencer's channel, the influencer's audience and the influencer's name. Thats where an influencer management agency comes into play. If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. To do that, you can click the sign up button on the website and complete the short signup process. But targeting a specific niche can help you grab attention. Let's take a look at a few of these brands. When putting together your own media kit, keep these things in mind: Dont forget to add your social media metrics! Only major brands should approach mega-influencers for influencer marketing, however. Keep reading to learn more. Some of the brands that have had success working with micro-influencers include: Its not just big-name brands that are working with micro-influencers. Free your time to focus on your clients creative strategy. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. Launch an Influencer Marketing Campaign for Free. In this blog, well explore influencer marketing agency pricing and the services that influencer marketing agencies provide brands. According to research, increasing the frequency with which you post content can boost engagement rates. And brands are starting to realize that micro-influencer collaborations can help with this. Zorka.Agency 15. The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so its important to have a good idea of what influencers might charge you. Blog Post Title February 26, 2018. Country Crock. TikTok isnt just the home of popular new dance moves and trendy songs. To identify relevant and branded hashtags in your niche: A media kit is also a great way to introduce yourself to brands and marketers while summarising your work and area of expertise. First, they should do research on their audience and have a good idea of what their target customer likes, thinks about, and how they interact online.. Instead of the traditional marketing techniques used by other beverage companies, La Croix collaborated with the Whole30 nutrition program and micro-influencers to showcase their products. Next on the list of brands that work with micro influencers is Gillette. The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns. Read on to learn about the apps journey to becoming the best and most highly-used influencer marketing platform.