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Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Many Web sites include a blog as part of the site. . For highly technical information, it might be best to prepare a credible subject-matter expert to present. Construct and deliver an appropriate crisis and emergency risk message. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Establish contact with other agency PIOs. Work to keep them out of danger as you would any member of the public. C. only required when dictated by the Incident Commander. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). The most important point is is an example of a transition phrase or: A. You should set a realistic deadline and interim benchmarks, as needed. What do they already know about the topic? What is the community sentiment toward your organization or the issue? Its community preparedness. They can be seasonallike hurricane preparedness week. Your media list should be current, complete, and tailored to your organization. Now that you have some tips for better writing, lets look at how to write a news release. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. These sites make it easy to establish networks of contacts. Speculation C. Summarizing D. Bridging, 12. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Under the ICS, the PIO works for: A. Serves in an ICS role 2. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. %PDF-1.6 % An important part of your role as a PIO is to communicate with your community before something happens. Select this link to access a printable . You can find the complete list of courses in the Spanish language course list. Test the message on a safe audience B. Demonstrate that you are in the knowB. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. The role of the pubic information officer. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. B. report to the Finance/Admin Section Chief when arriving at an incident. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Public information entails the processes and systems that enable effective communications with various target audiences. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Final Exam for: IS-29.a: Public Information Officer. Describe the role and function of the PIO. The media area is a place where media congregate to help enhance the flow of information. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Refer to the list below. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. This lesson presents information on how to effectively communicate with the media and the whole community. Proactivity occurs during A. Establishing relationships with news media representatives by being accessible and prepared. The widespread use of social media means you and your organization need to include social media in your communication strategy. Its not complicated; its very easy for them, which makes for better reporting. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). 0 Students also learn message development and . Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 D. has become ever more complex as the challenge of delivering messages has evolved. I would urge you to be careful whenever you travel, Smith said. (Unit 2), Describe the types of written products used in public information activities. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. If you use an acronym, make sure your audience understands it. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. . As with ICS, the JIS is as simple or complex as the needs of the situation. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Generally, there is no review before modifications are accepted. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. How or what can your community learn from these events? Resident/Non-Resident, Trainer Program, etc. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. @8'_= J J0 The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Determining hazard impact is a crucial component in emergency planning. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. 1. Leaves the decision as to who will be in the pool to the media. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. A well-executed interview will likely not A. advance leaderships goals. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Show emotion as appropriate, but dont use big gestures. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. The Governor is continuing to monitor the situation. This feature can facilitate abuse of the system. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. This fundamental principle is the basis for public information in emergency management in this country. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). For some incidents, implementing a media area may be an important way to manage the situation. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Serves as a press secretary for the Agency Executive or Senior Official during the incident. The ability for readers to leave comments in an interactive format is an important part of many blogs. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Describe the role of the PIO in an emergency. This course can provide a basic understanding of the PIO function for those new to the position. Provide information and updates in a timely manner. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. You need to write to your audience. * The social media links provided are for reference only. Are there cultural differences to take into consideration? It can be taken alone or before Basic Public Information Officer Training (G290). Break your ideas into one subject per sentence. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. . AZ Department of Health Services Directors Blog. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Always connect with the Incident Commander before making any statement to the media. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Preparing quality written products including news releases. D. seek media release approval from the Communication Unit Leader., 24. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. People use technology to tell others that they are okay. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Creates a positive impression of your organization. The role of the PIO is the same regardless of the type or size of the event. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Many different social media monitoring tools are available. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Sound bite B. C. is presented as a bad example of public information management. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. A tornado strikes in the Midwest. Managing public information is another fundamental element of emergency management. Brian Hyer: We had all kinds of questions. What is happening in other areas? There are also professional social networking sites with sections for jobs. This training focuses on both parts of the equation. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Having clear goals is the foundation for your campaign. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Each time this test is loaded, you will receive a unique set of questions and answers. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Hundreds are so ill that they end up being admitted to the hospital. Next you need to identifyhowyou will communicate. Your organization may have other format preferences, such as single-spaced and one-page only. Speak to several members of the media at one time, especially during an incident. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Many edits, however, can be made in real-time and appear almost instantly online. The news release should use the inverted pyramid as illustrated below. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Doug Miser. Spelling- and grammar-checking tools (printed and computer software). Supporting information can be described as: A. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. One that is completely out of reach is de-motivating. Select it carefully and choose your background wisely. B. describes a writing technique applied to social media content. 18. 50% C. 25% D. 5%, 9. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Score .9906. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Tools to enhance the flow of public information are housed. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Campaigns that combine a mix of media are more likely to be effective in influencing people. FEMA does not endorse any non-government Web sites, companies or applications. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Chris Mrela wrote a dynamite report on this a couple of years ago. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. For more information on AP style, go tohttp://www.apstylebook.com. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. *F ;/7Bw1p i~$^y' _r] In the next lesson you will learn how to communicate effectively when an incident happens. Campaign topics can range from recruiting volunteers to fire safety. The AP Stylebook is used by most of the news media. What events nationally and globally are in the news? Even a few minutes of practice can make a big difference. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. What will you change in future campaigns? A media pool: Note: Media pools can cause disagreements among the media. Time is a crucial element in any public awareness campaign. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Check with them to see if the location selected for a media area will allow them to accomplish this connection. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. PIOs need to have a complete understanding of the community's demographics in order to: A. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. C. Identify all the news media covering the area. The subject is the. Another way to express your key message B. Social networking sites are online communities that connect people. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Many wikis are open to alteration by the general public without requiring them to register user accounts. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Admissions Fax: (301) 447-1658, Independent Study Program EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Responsibilities of the Components of the ICS Organization. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Wear your uniform or neat, conservative attire if not in uniform. What problems are you having in your community? After taking this course you may want to take other courses to help you continue your professional development. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Switchboard: (301) 447-1000 The Governors declaration allows the use of State resources in paying the costs of fighting the fire. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Tammy Kikuchi: Having the Joint Information Center for this event was critical. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. News releases should provide accurate, factual information that is attributed to its source. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Emergency Manager jobs 33,535 open jobs Look at the audience, but dont lock eyes with any one person and dont look into the camera. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Resource Typing Definition for Response . PIOs need to have a thorough understanding of the communities they serve. In this lesson youll learn more about creating public awareness campaigns. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. What is in it for them? They can be used for personal networking, professional networking, and sharing public information. Social marketing is the use of commercial marketing principles to: A. How knowledgeable is the audience on this topic? Do you follow through? Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. This is a release that you post online. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. They knew that they werent being led down another road, that they were hearing things unfiltered. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). When an emergency happens, ICS is implemented. 494 0 obj <> endobj For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Holding the session indoors, if possible. Do not be afraid to put bad news first if that is the message. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. A goal that makes you stretch is good. ), John enjoys boating, swimming, and to fish. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto..