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So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Either theyre using you or theyre referring someone to you. What are the biggest (non-monetary) challenges and rewards? Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Great blog and example. In real estate, or any business for that matter, you cant deny the power of the referral. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. You make an impression and brand yourself into their head. You need to take a look at the people you are connected with on social media. Your email address will not be published. It is so easy to get caught up in the bright and shiny and different methods of lead generation. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. But truly great SOI and referral marketing isnt about selling.. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Thanks. We do coach our clients on these lead generation tactics. Love it or hate it, email cannot be ignored. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. And theres no good reason to leave that kind of money on the table. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Sample Real Estate Introduction Letter To Friends! Truth is, most agents are terrified to start working their spheres of influence (SOIs). But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. It is such a surprise when someone takes the time to send a note that is personal. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. In addition, it might backfire and cause them to never call on you. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. It will cost anywhere from forty to fifty cents per postcard depending upon volume. For most people, their home is their most valuable asset, and its also their biggest liability. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Huh? When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Every year, the National Association of produces a survey of home buyers and home sellers. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Dont do that. Here is how to create an audience. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Tips For Preparation 1. Just pick up the phone. Or, you may want to rent out a special menu for the evening. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. And they are provided free through your Multiple Listing Service (MLS). There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! It could literally lose you millions. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Either way staying top of mind with your list is important. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Human connection is in high demand. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Berkshire Hathaway HomeServices Century 21 Coldwell Banker . There are helpful tools you can use to expand your social media influence. But the truth is, as humans, were already influencing each other all the time. Check out these 5 practical tips for growing your sphere with social media. Good iedea on using and award and sharing it with your soi. Are you sure you want to report this blog entry as spam? All you need to do is say, Hey! And whenever possible, ALWAYS post an image. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. This can make a significant difference in your overall reach, as more people will read your content. Ask them how the yard is working out. When you send an email out, you can watch your results roll in. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Whats the first advice given to new real estate agents? For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Or ask for feedback?? You can also see what specific links the recipient clicked. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. (One of my recent clients almost got badly burned by an inflated zestimate!). Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. In todays market, there are many different lead sources you can use to grow your business. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). The writer recommended saying "I'm an agent now and I need your help.". A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. For brand new agents a simple Excel spreadsheet will do the job.. Were going to give you everything you need to work your SOI like a pro. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. :). Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Set aside one or two days a month to attend a local community or charity event. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Beautiful. Yes, it is true that most people use the internet when they are looking for products and services that they require. You may get another referral in the future, growing your sphere of influence. Something went wrong while submitting the form. Together, we can make this year your best yet! Your note/comment is definitely going in my "keeper" file!! I'm so not into the self praise thing but see so many excellent examples of how to do it right. Instead of scrolling past updates from your sphere, take a second to like or comment. I was having trouble generating leads and converting those leads into clients. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Add your signature and contact information including your location. They may even have some great content ideas. However, Id love to hear what you think about it first. After youve sent the initial letter, be sure to stay in touch periodically. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Ask them about the dog. Michael Montgomery of Rev Real Estate School. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Again, theres absolutely no need to sell here. that are written by the members of this community. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. At that point, you use your Realtor sphere of influence scripts. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Holiday cards are a classic way to stay in touch throughout the year. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Own it! By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Check out this great listen on Audible.com. ActiveRain, Inc. takes no responsibility for the content in these profiles, We can use the search update tool for four general areas. Guess what? or other gift.. That way, they know that you appreciate the referral. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Here are a few authentic scripts for. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. In general, keeping in touch is a great way to show appreciation. There are so many ways for real estate agents to generate business. (Psst, already a Follow Up Boss user? Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. How do you write a client letter to your sphere of influence and past clients? The name of the game is Listing E-Alerts. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. For example; Friend, Family, Acquaintance, etc. Finally, the art of copywriting is helpful too. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Thanks for all the comments! Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. With this simple strategy, and no more than 279 contacts, the listings started flowing in. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. This takes some time. 3. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. 4. Please let me know if I can help you with anything in the future. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. He is CEO of Agent Dominator. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. What's the reason you're reporting this blog entry? Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Save my name, email, and website in this browser for the next time I comment. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. You can do this by adding value coming from contribution and giving them something they want. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Heres one of our best scripts/real estate email templates for Listing E-Alerts. A form letter! Love your ideas and thanks for the inspiration. Pro Tip: NEVER write anybody off. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Its time to look inward to your database. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. You can use variations of this, but the most important thing you can do is to be authentic. That's a good letter! I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Theyre going after the unknown. The easiest way to do this is to use an announcement letter for real estate. Oops! There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Unlike Twitter, Pinterest will keep driving traffic to your website. It has success written all over it. It would go like this. Make sure you do not fall into this trap. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. 240-408-4002 contact@homeactions.net You want to find ways to touch your SOI members without annoying them. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Still not sure how to write it? They better like it, or you're going to get blocked! Are you tempted to use AI to write blog posts? And remember, you are NOT selling. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. How low interest rates are and what a great time to buy it is? Most marketing agents do fails because they don't under. But you cant be everywhere all the time. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Constant Contact and Emma are two good examples. If you use your agent website for your Listing E-Alerts, you can use. Take Advantage of Direct Mail Marketing 6. These include: What this means is that the current real estate market is volatile at best. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Pro Tip for TikTok: This is a fun one. and Pensacola Beach real estate Here's a real estate business letter template that you can download and use. Approximately 80 percent of all transactions are done within your sphere of influence. It wont be like that for long. Do your prospects know? Great post !! How to Nurture Your SOI (+ Free Templates! In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. I've written about this concept once or twice or a dozen times - see the list below for related blogs. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. As the leads and referrals start coming in, its important to keep track of each and every one. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. When making your choice, youll want to consider the market you are in and the level of training you desire. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. are great for staying top-of-mind. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. It's good to hear how to get it done right. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. make an informed decision when buying or selling a house. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. And who doesnt love a bottle of wine or box of chocolates? Didja' See Me on the News (or in the paper)? You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. As a real estate professional, you have a lot of connections and vendors you know and trust. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. You can get his full briefing in this video. Put yourself in your contacts shoes. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Whether you use the MLS or your agent website through your CRM, it can be completely free. A reminder to winterize their sprinkler system or change smoke detector batteries? Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Letter To Sphere of Influence Draft: Good news! All that I need from you is to verify that I have the correct home address and email address for you. You dont have to be a suited-and-booted business exec to have a great network. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. That is why it is important for you to pay close attention to your sphere of influence real estate agent. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. For those of us who have a hard time tooting our own horn, this is a tough one. That detracts value. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Date. Let us help you. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. What Is a Sphere of Influence? However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Dont hesitate to put this to work for you. I especially liked your photos of the latest outing you had at Russian River. You can collect those business cards virtually if you want them. Dear (Name), How are you? Gratitude is the best way to get more of what you want. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Its easy to neglect these tasks if you dont have a contact plan in place. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Remember, you dont have to harass your SOI with daily sales calls. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. But by any name, Listing E-Alerts are a powerful tool. And conversations with the people we know can lead to all sorts of wonderful things. And thats an uncomfortable idea for many of us.