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[44][130] The Lakers had a record of 2210 in the games Johnson played, and he considered his final comeback "a success. Magic Johnson TV Commercials We don't make the ads - We measure them Sign up to track 37 nationally aired TV ad campaigns for Magic Johnson. [96], In the 198889 NBA season, Johnson's 22.5points, 12.8assists, and 7.9rebounds per game[44] earned him his second MVP award,[97] and the Lakers reached the 1989 NBA Finals, in which they again faced the Pistons. As. Magic Johnson is a top business keynote speaker, former NBA great, and Chairman and CEO of Magic Johnson Enterprises. Combining his playing career and sports ownership career, Johnson has 10 NBA championships, five each as a player and later as a minority owner of the Lakers. [34] He gave Chastine much of the credit for his development as a basketball player and as a person,[35] saying years later, "I doubted myself back then. [23] When recalling the events in his autobiography, My Life, he talked about how his time at Everett had changed him: As I look back on it today, I see the whole picture very differently. Playing in front of a sold-out arena, Johnson had a triple-double and played the entire game, but his all-star team lost to the Spartans by two points. "In the. In this dramatic, exciting, and inspirational autobiography, Magic Johnson allows readers into his life, into his tirumphs and tragedies on and off . Johnson recently revealed plans for a documentary on his life to be released. He said that he retired because he "didn't want to hurt the game. [187] In 2006, Johnson created a contract food service with Sodexo USA called Sodexo-Magic. It'll focus on his legendary years with the Los Angeles Lakers in the Eighties as a five-time NBA champion in a . Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. [129] Playing power forward, he averaged 14.6points, 6.9assists, and 5.7rebounds per game in 32games, and finished tied for 12th place with Charles Barkley in voting for the MVP Award. Other Facts: 9. According to the Basketball Network, Magic Johnson and Larry Bird came together in 1986 to film a commercial for Converse. There were incidents of racism, with rocks being thrown at buses carrying black students and white parents refusing to send their children to school. Johnson said that what was "most amazing" about joining the Lakers was the chance to play alongside Kareem Abdul-Jabbar,[46] the team's 7ft 2in (2.18m) center who became the leading scorer in NBA history. [123][124] Johnson, who took the job at the urging of owner Jerry Buss, admitted "I've always had the desire (to coach) in the back of my mind." His plans underwent a dramatic change when he learned that he would be bused to the predominantly white Everett High School instead of going to Sexton,[26][30] which was predominantly black. Learn more at www.magicjohnsonenterprises.com. The rising reality star is the son of NBA legend Earvin "Magic" Johnson and his wife, Earlitha "Cookie" Johnson. A Defining Lunch. [155] Johnson is the only player in NBA Finals history to have triple-doubles in multiple series-clinching games. [206], In January 2012, Johnson joined with Guggenheim Partners and Stan Kasten in a bid for ownership of the Los Angeles Dodgers baseball team. This site uses cookies to provide you with a great user experience. [44] However, the Lakers bowed out to the Phoenix Suns in the Western Conference semifinals, which was the Lakers' earliest playoffs elimination in nine years. Although Andre was raised by his mother, he visited Johnson each summer, and later worked for Magic Johnson Enterprises as a marketing director. [102] Johnson performed well during the season, with averages of 19.4points, 12.5assists, and 7.0rebounds per game, and the Lakers reached the 1991 NBA Finals. Magic Johnson and Michael Jordan are two of the greatest players of all time. [204], In 2015, Johnson completed his planned acquisition for a "majority, controlling interest" in EquiTrust Life Insurance Company, which manages $14.5 billion in annuities, life insurance and other financial products. Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded as one of the greatest basketball players of all time.He is the only person in NBA history to be named Rookie of the Year, Most Valuable Player, Finals . [33] In an August 2011 interview, Johnson said that in retrospect he wished that he had never retired after being diagnosed with HIV, saying, "If I knew what I know now, I wouldn't have retired. [141][142] Johnson also became a co-owner of the club;[143] however, the project failed after one season and the club was forced into reconstruction. [157] The Naismith Memorial Basketball Hall of Fame inducted him in 2002. It took a 1987 commercial shoot in French Lick, Indiana, to bridge that gap. [147], In 2009, Johnson and Bird collaborated with journalist Jackie MacMullan on a non-fiction book titled When the Game Was Ours. [154] He holds the All-Star Game single-game record for assists (22), and the All-Star Game record for career assists (127). With help from the HBO . Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB's Los Angeles Dodgers. [114] The Dream Team, which along with Johnson included fellow Hall of Famers such as Bird, Michael Jordan, and Charles Barkley, was considered unbeatable. Magic Johnson and Larry Bird met for the first time in the NCAA national championship. It's true that I hated missing out on Sexton. Michael B. Jordan, LeBron James, Kevin Durant, Fanatics.com TV Spot, 'All-In Challenge' Featuring Kevin Hart, Leonardo DiCaprio, Ellen DeGeneres, Samsung Galaxy Note II TV Spot, 'Big Day' Featuring LeBron James, NBA TV Spot, 'This Is Why We Play: Anthem', AT&T Wireless TV Spot, 'The Codes We Live By' Feat. [190] In 2012, Johnson launched a cable TV network called Aspire, featuring programming targeted at black audiences, similar to networks such as Black Entertainment Television (BET) and TV One. He insisted that his health was not an issue, while downplaying questions about returning as a player, saying, "I'm retired. . [4] Several of his achievements in individual games have also been named among the top moments in the NBA. Magic's son EJ Johnson, 29, wore a fabulous silver sequined gown paired thigh-high black boots for the big moment, accessorizing with diamond necklaces and a black clutch. [80] However, Abdul-Jabbar, who was now 38years old, scored 30points and grabbed 17rebounds in Game 2, and his 36points in a Game 5 win were instrumental in establishing a 32 lead for Los Angeles. [26] He also idolized players such as Earl Monroe and Marques Haynes,[27] and practiced "all day". Johnson has become a leading voice on how to invest in urban communities, creating redevelopment opportunities in underserved areas, most notably through his movie theaters and his partnership with Starbucks. Suddenly, Earvin Johnson himself emerges out of a puff of smoke, and quickly makes it clear that they don't call him Magic for nothing. His favorite basketball player was Bill Russell, whom he admired more for his many championships than his athletic ability. Magic Johnson literally pops up, or a longform musical number with Gladys Knight," she says. Earvin "Magic" Johnson is sharing his story in the upcoming four-part docuseries They Call Me Magic, which will stream on Apple TV+ April 22. [154] In the 1982 NBA Finals, he was named the Finals MVP averaging just 16.2 points, the lowest average of any Finals MVP award recipient in the three-point shot era. Magic Johnson 's 20-year-old son hit the Sunset Strip, hand in hand with his boyfriend . [162] In 2022, the NBA began awarding MVPs for the conference finals; the Western Conference Finals MVP trophy is named in Johnson's honor, while the Eastern Conference trophy is named after Bird. Johnson was publicly critical of Van Exel, saying his actions were "inexcusable. Johnson was awarded his third Finals MVP title after averaging 26.2points on .541shooting, 13.0assists, 8.0rebounds, and 2.33steals per game. [83], Johnson again averaged a double-double in the 198586 NBA season, with 18.8points, 12.6assists, and 5.9rebounds per game. [28] His career 138triple-double games places him third all-time behind Oscar Robertson and Russell Westbrook. Ten of the 12 players on the team were named on the NBA's list of, Principal owners of the Los Angeles Dodgers franchise, Brooklyn Atlantics/Grays/Bridegrooms/Grooms/, Michigan State Spartans men's basketball 197879 NCAA champions, 1992 Tournament of the Americas Gold medal, 1992 United States men's Olympic basketball team, Naismith Memorial Basketball Hall of Fame, List of career achievements by Magic Johnson, List of athletes who came out of retirement, List of National Basketball Association career assists leaders, List of National Basketball Association career steals leaders, List of National Basketball Association career turnovers leaders, List of National Basketball Association career free throw scoring leaders, List of National Basketball Association career playoff scoring leaders, List of National Basketball Association career playoff rebounding leaders, List of National Basketball Association career playoff assists leaders, List of National Basketball Association career playoff steals leaders, List of National Basketball Association career playoff turnovers leaders, List of National Basketball Association career playoff free throw scoring leaders, List of National Basketball Association players with most assists in a game, List of National Basketball Association players with most steals in a game, "Magic weekend is on tap as Johnson set for NBA encore", "202122 Big Ten Men's Basketball Media Guide", "Daily Dime: Special Edition The 10 Greatest Point Guards Ever", "NBA All-Time Player Rankings: Top 10 Point Guards", "NBA 75: Top 75 NBA players of all time, from MJ and LeBron to Lenny Wilkens", "NBA 75: At No. [13][169] The couple adopted a daughter, Elisa, in 1995. Speaking to media just hours after Buss had died, Johnson was emotional, saying, "Without Dr. Jerry Buss, there is no Magic. [175], Johnson had an extremely close relationship with Lakers owner Jerry Buss, whom he saw as a mentor and a father figure. The rivalry continued in the NBA, and reached its climax when Boston and Los Angeles met in three out of four NBA Finals from 1984 to 1987, with the Lakers winning two out of three Finals. He is often regarded as the greatest point guard of all-time. [226][228] He was also the main speaker for the United Nations (UN) World AIDS Day Conference in 1999,[227] and has served as a United Nations Messenger of Peace. Let's leave it at that. "[134] Johnson was himself suspended five days later, when he bumped referee Scott Foster, missing three games. With so many ways to love the NBA, Google says the Pixel 6 is built for all fans. Education: Attended Michigan State University, 1977-1979. [49][50] Johnson averaged 18.0points, 7.7rebounds, and 7.3assists per game for the season, was selected to the NBA All-Rookie Team, and was named an NBA All-Star Game starter. After winning a national championship with Michigan State in 1979, Johnson was selected first overall in the 1979 NBA draft by the Los Angeles Lakers, leading the team to five NBA championships during their Showtime era. He won 3 MVP Awards, appeared in 9 NBA Finals, was All-Star 12 times, and led the Lakers to the championship four times during the 1980s. [39], Johnson did not initially aspire to play professionally, focusing instead on his communication studies major and his desire to become a television commentator. Since his retirement, Johnson has been an advocate for HIV/AIDS prevention and safe sex,[12] as well as an entrepreneur,[13] philanthropist,[14] broadcaster and motivational speaker. [158] ESPN's SportsCentury ranked Johnson No. [180] Shortly after the cancellation of his talk show, Magic Johnson started a record label. Our company We Build Businesses The NBA-centered drama series follows the rise of the Los Angeles Lakers in the 1980s. They Call Me Magic will give fans "a rare glimpse into . "We think there is a lot of fun to be had with the Barkleylounger," he says. Johnson's half-court shot at the buzzer would have won the game, but it fell short. [28] In the last championship series of his career, Johnson averaged 18.6points on .431shooting, 12.4assists, and 8.0rebounds per game. The Lakers took a 32lead in the series, but Abdul-Jabbar, who averaged 33points a game in the series,[53] sprained his ankle in Game 5 and could not play in Game 6. Johnson and his wife, Cookie, also have a daughter named Elisa, whom they adopted in 1995. [128] Despite these difficulties, the Lakers finished with a record of 5329 and fourth seed in the NBA Playoffs. They also toured the United States, playing five games against teams from the CBA. Then one of our guys catches the ball and scores, and I run back up the floor convinced that he must've thrown it through somebody. [20], Earvin Johnson Jr. was born in Lansing, Michigan, to General Motors assembly worker Earvin Sr. and school janitor Christine. Well, the 2010 NBA Finals are here, and it's time to treat you to a 1986 commercial for Converse shoes featuring two of the NBA's greats of the decade: Larry. In December 2018, Magic Johnson's daughter, Elisa Johnson, and nine of her friends had a terrifying encounter when two armed men broke into a Californian Airbnb house they were staying in. and his parents couldn't be happier for their kid. [68] During the championship series against the Sixers, Johnson averaged 16.2points on .533shooting, 10.8rebounds, 8.0assists, and 2.5steals per game. They're Midwesterners, they were bigger players who handled the ball skillfully and they thought about their teammates' success. In what was the most-watched college basketball game ever,[42] Michigan State defeated Indiana State 7564, and Johnson was voted Most Outstanding Player of the Final Four. Apple TV+ today announced "They Call Me Magic," the highly anticipated four-part documentary event that takes an illuminating, holistic look into the life and career of one of the world's most iconic figures, Earvin "Magic" Johnson, will premiere April 22 on Apple TV+. The series started poorly for the Lakers when they allowed an NBA Finals record 148points to the Celtics in a 34-point loss in Game 1. Following release of their self-titled, debut album in 1968, CCR would go on to sell more than 50 million albums worldwide. "[128] While Johnson played well in 1996, there were struggles both on and off the court. Earvin "Magic" Johnson, William Novak. Kenan Draughorne. [226][227], To prevent his HIV infection from progressing to AIDS, Johnson takes a daily combination of drugs, also called a drug cocktail. There they faced the Chicago Bulls, led by shooting guard Michael Jordan, a five-time scoring champion regarded as the finest player of his era. [120] The 1992 event, which was the first one held after Johnson's appearance in the 1992 Olympics, raised over $1.3 million for UNCF. Fantasy owner Saul Zaentz would further embark upon a career as a film . Eventually, Johnson accepted his situation and the small group of black students looked to him as their leader. Johnson says he agreed to it, but he was nervous because he had . [148][149] Johnson appeared at Bird's retirement ceremony in 1992, and described Bird as a "friend forever";[113] during Johnson's Hall of Fame ceremony, Bird formally inducted his old rival. [98], Playing without Abdul-Jabbar for the first time, Johnson won his third MVP award[99] after a strong 198990 NBA season in which he averaged 22.3points, 11.5assists, and 6.6rebounds per game. Cedric Ceballos, upset over a reduction in his playing time after Johnson's arrival, left the team for several days. [144][145] The rivalry was also significant because it drew national attention to the faltering NBA. Johnson averaged 8.0 points per game during the Olympics, and his 5.5 assists per game was second on the team. Sign up to track 37 nationally aired TV ad campaigns for Magic Johnson. Nov 4, 2021 at 12:46 pm ET 1 min read. Published March 15, 2021 Advertiser "[108], Despite his retirement, Johnson was voted by fans as a starter for the 1992 NBA All-Star Game at Orlando Arena, although his former teammates Byron Scott and A. C. Green said that Johnson should not play,[110] and several NBA players, including Utah Jazz forward Karl Malone, argued that they would be at risk of contamination if Johnson suffered an open wound while on court. [101] Under Dunleavy, the offense used more half-court sets, and the team had a renewed emphasis on defense. Real-Time Video Ad Creative Assessment While Charles Barkley, Samuel L. Jackson and Magic Johnson ready themselves for the Final Four of March Madness, Barkley shares that he got four percent cash back on his tickets via the Capital One Savor card. Agency SVP, group creative director Ryan Carroll believes one campaign concept could have some legs IRL. After protests from his fellow players, he retired again for four years, but returned in 1996, at age 36, to play 32games for the Lakers before retiring for the third and final time. Magic Johnson Investments He has had partnerships previously with Starbucks, 24-Hour Fitness, T.G.I Fridays, and AMC Theatres. [33], Despite their on-court rivalry, Johnson and Bird became close friends during the filming of a 1984 Converse shoe advertisement that depicted them as enemies. For the NBA center, see, Two moments of Johnson during his tour with the All-Stars to Argentina in January 1994: (left) greeting a local player; (right) hugging soccer superstar, HIV announcement and Olympics (19911992), Return to the Lakers as coach and player (1994, 1996). [185], Johnson runs Magic Johnson Enterprises, a conglomerate company that has a net worth of $700million;[13] its subsidiaries include Magic Johnson Productions, a promotional company; Magic Johnson Theaters, a nationwide chain of movie theaters; and Magic Johnson Entertainment, a film studio. Luka Doncic Smashes Magic Johnson Record in Mavericks Win. [163], On February 21, 2017, Johnson replaced Jim Buss as the president of basketball operations for the Los Angeles Lakers. [23][31] Johnson's sister Pearl and his brother Larry had bused to Everett the previous year and did not have a pleasant experience. [36] Johnson, who finished his high school career with two All-State selections, was considered at the time to be the best high school player ever to come out of Michigan[34] and was also named to the 1977 McDonald's All-American team. Johnson sold his remaining interest in the stores back to the company in 2010, ending a successful twelve-year partnership. He led the league in regular season assists four times, and is the NBA's all-time leader in average assists per game in both the regular season (11.19 assists per game) and the playoffs (12.35 assists per game). And the first few months, I was miserable at Everett. "[3] Bleacher Report also listed Johnson first in its all-time NBA point guard rankings. [135] Johnson led the way to a Game 2 victory with 26 points, but averaged only 7.5 points per game for the remainder of the series, which the Rockets won three games to one. The Pixel 6 offers the capability to eliminate photobomb fans quickly with the touch of a finger -- even Magic Johnson thinks it's absolute magic. [129], After the Lakers lost to the Houston Rockets in the first round of the playoffs,[136] Johnson initially expressed a desire to return to the team for the 199697 NBA season, but he also talked about joining another team as a free agent, hoping to see more playing time at point guard instead of power forward. Bird was adamant that he would not appear in the Converse advert if it was filmed in LA. [23] Johnson looked forward to playing at Sexton High School, a school with a very successful basketball team and history that also happened to be only five blocks from his home. He ultimately decided to attend Michigan State when coach Jud Heathcote told him he could play the point guard position. [76][77] During the Finals, Johnson averaged 18.0points on .560shooting, 13.6assists, and 7.7rebounds per game. [36] Johnson played with the team frequently over the next several years, with possibly the most memorable game occurring in November 2001. [146] With the two future Hall of Famers, the league won a whole generation of new fans,[147] drawing both traditionalist adherents of Bird's dirt court Indiana game and those appreciative of Johnson's public park flair. "Obviously, my family's always been in the spotlight," EJ told Out in 2014. From Magic Johnson Theaters and Starbucks to Simply Healthcare and The Dodgers, MJE is a measurable success factor in achieving significant return on investment. [183] He has also worked as a motivational speaker,[15] and was an NBA commentator for Turner Network Television for seven years,[184] before becoming a studio analyst for ESPN's NBA Countdown in 2008. "[177] Buss acquired the team from Jack Kent Cooke in 1979, shortly before he drafted Johnson with the #1 pick in the 1979 NBA draft. In the final game of the CBA series, Johnson had 30 points, 17 rebounds, and 13 assists, leading the All-Stars to a 126121 victory over the Oklahoma City Cavalry. Larry Bird and Magic Johnson shot the first part of the Converse commercial, and when it was time for lunch; Larry made a nice gesture towards his nemesis. [193][194] He has also made investments in urban real estate through the Canyon-Johnson and Yucaipa-Johnson funds. Magic Johnson says he wanted to hit Howard Stern after the popular radio host made comments about his HIV diagnosis during an appearance on Johnson's short-lived late-night talk show in 1998. [44] He also joined Wilt Chamberlain and Oscar Robertson as the only NBA players to tally at least 700points, 700rebounds, and 700assists in the same season. ", "Hillary Clinton Fundraisers Coming to Beverly Hills", "The Greatest Is Honored by The Diplomat", "Magic Johnson combats AIDS misperceptions", "Magic Johnson assists drugmaker to advertise HIV treatment", "Iconic Staples Center changing its name to Crypto.com Arena in reflection of changing times", "NBA unveils new trophies, awards honoring Larry Bird, Magic Johnson, Bob Cousy, Oscar Robertson", "2017 Class of FIBA Hall of Fame: Dream Team", "1992 U.S. Olympic Men's Basketball Team", "Magic Johnson and Natalie Cole Honored at NAACP Awards Show", Basketball-Reference.com: Magic Johnson (as a coach), NCAA Division I men's basketball tournament Most Outstanding Player, 1979 NCAA Men's Basketball Consensus All-Americans, NBA All-Star Game Kobe Bryant Most Valuable Player Award, Grammy Award for Best Audio Book, Narration & Storytelling Recording, Citizen Kane (Original Motion Picture Soundtrack), Gertrude Stein, Gertrude Stein, Gertrude Stein, Raiders of the Lost Ark: The Movie on Record, The Measure of a Man: A Spiritual Autobiography, Our Endangered Values: America's Moral Crisis, The Daily Show with Jon Stewart Presents Earth (The Audiobook), America Again: Re-becoming the Greatness We Never Weren't, Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth, Wayland Baptist Women's Teams (19481982), Lakers versus Celtics and the NBA Playoffs, The Last Season: A Team in Search of Its Soul, Winning Time: The Rise of the Lakers Dynasty, NCAA Men's Division I Basketball Championship, NAACP Image Award Jackie Robinson Sports Award, https://en.wikipedia.org/w/index.php?title=Magic_Johnson&oldid=1142219451, African-American sports executives and administrators, African-American television talk show hosts, All-American college men's basketball players, American chief executives of food industry companies, American expatriate basketball people in Denmark, American expatriate basketball people in Sweden, American sports executives and administrators, Basketball players at the 1992 Summer Olympics, Michigan State Spartans men's basketball players, Naismith Memorial Basketball Hall of Fame inductees, National Basketball Association All-Stars, National Basketball Association broadcasters, National Basketball Association players with retired numbers, Olympic gold medalists for the United States in basketball, Parade High School All-Americans (boys' basketball), United States men's national basketball team players, Pages containing links to subscription-only content, Short description is different from Wikidata, Wikipedia indefinitely move-protected pages, All Wikipedia articles written in American English, Wikipedia indefinitely semi-protected biographies of living people, Pages using multiple image with auto scaled images, Creative Commons Attribution-ShareAlike License 3.0, 10-time NBA champion (five as a player, five as owner/executive), Trophy named in Johnson's honor (Earvin "Magic" Johnson Trophy) awarded to, 1992 Olympic gold medal (U.S. national team), 1977 Michigan high school state champion (Lansing Everett High School). The rivalry with Larry Bird, another NBA superstar, began in college. He missed 45games,[44] and said that his rehabilitation was the "most down" he had ever felt. The first Magic Johnson Theater located in the Baldwin Hills Crenshaw Plaza, closed in 2010 and re-opened in 2011 as Rave Cinema 15. Magic Johnson, who has spearheaded developments in underserved urban communities in the decades since his ending his legendary NBA career, is pushing for more investments from commercial real estate into initiatives that benefit minority areas. Los Angeles Lakers legend Magic Johnson has seen a different D'Angelo Russell from the one who started his career in purple and gold. [41], During the 197879 season, Michigan State again qualified for the NCAA tournament, where they advanced to the championship game and faced Indiana State, which was led by senior Larry Bird. Two-time Naismith Memorial Hall of Fame inductee: College Basketball Hall of Fame (class of 2006), 2016 WNBA champion (as part owner of the Sparks), 2020 World Series champion (as part owner of the Dodgers), This page was last edited on 1 March 2023, at 04:30. [209] The Dodgers won the 2020 World Series, giving Johnson a Major League Baseball title to his credit. Visit California TV Spot, 'Living the Dream' Feat. [191], Johnson began thinking of life after basketball while still playing with the Lakers. April 12, 2012 4:54am. [33] The Lakers advanced through the 1982 playoffs and faced Philadelphia for the second time in three years in the 1982 NBA Finals. [223] In 2015, he once again endorsed Hillary Clinton in her second presidential campaign. The majority of NBA fans consider Jordan to be the best ever, with Magic being the best point guard ever. "A Midsummer Night's Magic" eventually came under the umbrella of the Magic Johnson Foundation, which he founded in 1991. LOS ANGELES, CA Magic Johnson and health insurance giant Cigna have teamed up to fight health disparities in POC communities within Los Angeles. With the Google Pixel 6, Serbian fans become fans of the Nuggets with the help of the smartphone's translation feature. [222] He endorsed and appeared in campaign ads for unsuccessful Los Angeles mayoral candidate Wendy Greuel in 2013. "[28][33] Johnson could dominate a game without scoring, running the offense and distributing the ball with flair. [126] He was coaching a team that had five of his former teammates on the roster: Vlade Divac, Elden Campbell, Tony Smith, Kurt Rambis, James Worthy, and Michael Cooper, who was brought in as an assistant coach.