Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Focuses on marketing analysis and planning. (4 Hours). Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Communication and Sexualities. Considers online community dynamics, including formation, governance, conflict, and exit. Studies methods that may range from close textual analysis to deconstruction to theories of performance. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . MKTG4720. Expects students to produce a major paper suitable for publication. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. (3 Hours). MKTG2202. 360 Huntington Ave., Boston, Massachusetts 02115 Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Designed to prepare students to work with audio in modern media settings. Political Communication. (4 Hours). MKTG6283. Focuses on the consumer as the key element of marketing strategy and application. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. (4 Hours). Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Succeeding in the Platform Economy. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Emphasizes the production and successful interaction with electronic and traditional supportive media. Rhetoric and Propaganda. (4 Hours). Communication and Storytelling. Marketing and Communications Manager. (3 Hours). Emphasizes analysis of customer needs and company and competitor capabilities. Customer Value and the Enterprise. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. TTY 617.373.3768 Beyond Television. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. May be repeated once. 617.373.5445 [email protected] Thomas Michael. Emergency Information The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. MKTG6224. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Visual Communication. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Offers a special topics course in communication studies. Ethical issues in persuasion are addressed throughout the course. No previous experience in data analysis or programming required. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. COMM3309. Research in Communication Studies. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. (1 Hour). MKTG4983. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. | Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Television Studio Production. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. (4 Hours). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. )Stephen, A. T., Yakov BartStukent2017. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. COMM4755. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. (4 Hours). COMM3445. | Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff.